Online Marketing

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is the process of using content to promote a brand or product.  This can be done in …

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Traditional Marketing Vs Online Marketing: Which Should You Choose?

Marketing is one of the most important aspects of establishing a new business. While you have many options to consider, which should you choose? The answer to this question will depend on your industry, the size of your budget, and what you’re looking to get out of it. If you’re in an industry with a …

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